Refocus! Refocus! Refocus! It’s a chant we’ve all sung to ourselves as we try to keep steady. The tedious balance between work, family, friends, and a thousand other responsibilities seems difficult to maintain.  Life has a way of wearing on us, of bogging us down with stress and negativity.

But here, we believe that we are not meant to live this way.  We recognize that the beach possesses an intangible power — whenever we walk on the sandy shores, or throw a line out into the waves, or jump into the salty water, our worries take a back seat.  All of the toxicity of our day steeps away, if just for a moment.  But what if life is supposed to look like this?  What if every day we could mentally be “at the beach,” that is, be in a state of positivity and peace?  Anything would seem surmountable; anything would be treatable with laughter and a smile.

Marcus Aurelius was wise in saying, “Our life is what our thoughts make it.”  Our hope is to bring more awareness to this, to the power of our thoughts.  “Be a BeachHead” is our way of calling you to embrace the positivity that can be found at the beach.  

A Beachhead is not only someone who loves the beach, but it is also a military term, referring to a foothold, a defended position on a beach that has been taken back from the enemy.  We do not do what we do purely for profit; we want to see people break out of their negative outlooks and to take back a life that is filled with peace and joy. Life can be good always. Our goal is to help inform, encourage, empower and support efforts to make that happen for those in need.    

So, in case you wondered, this is the essence of our vision and why we chose the name...

It's A Lifestyle.. BEACHHEAD STATE OF MIND.  Thank you for reading our first blog post!  Your thoughts? We would love to hear them!




  • With so many horrific tragedies in this country lately and the hate and negativity that are thrown at us each day via media or work place, I do find it hard to focus on the positive and get my head in that happy place. When I wear my beachhead shirts and bracelets, the world may not change but each time I look at the logo, it reminds me to choose positivity and at least I know I can make a change in my own life. Thank you for what you do Beachhead!!

  • I love the bead bracelets and tank tops. Great cause to support. The beach is the best.

    Sandra Barrett
  • Being a military family and working on a navy base I love the reference that beachhead means taking back from the enemy. I believe that there are forces that want to steal our happiness and positive nature so I believe when we focus on good and the beach for me, it allows me to refocus and take back from the enemy!


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